Esther Honing is an american journalist. She sent her photo (above) to 40 individuals from more than 25 countries, amateur or expert in the field of fashion. She asked them to make her beautiful according to their country’s criteria.
The aim of this series as explained by Esther: ‘In the U.S. Photoshop has become a symbol of our society’s unobtainable standards for beauty. My project, Before & After, examines how these standards vary across cultures on a global level.’